The Japanese-based fast-fashion giant Uniqlo has tapped Dakota Fanning and British singer-songwriter Tom Odell for their Spring Collection. As we noted last week, the retailer continues to pave its way into the hearts of the U.S. and UK youth culture markets, especially with their “lifewear” clothing, unique apps, and online campaigns that make the brand […]
On Wednesday night, September 12, 2012, legendary snowboarding and skateboarding pioneer Tom Sims passed away from cardiac arrest at Santa Barbara Cottage Hospital, CA. He was 61. Tom Sims was known for many things including the inventor of the snowboard on the West Coast when he built his “skiboard” in 1963. He later went on […]
Today’s youth culture is undoubtedly the most tech-savvy generation in the world–the results of growing-up in a constantly connected world. They are also the demographic that’s pushing change in social network patterns such as branching off from Facebook, to presenting new ideas in cell phone feature preferences, new advertising challenges, and unique sponsorship opportunities. Understanding […]
3-Time World Surfing Champ Tom Curren claims this is the biggest discovery in 20-year-olds of exploring for new waves. Surf industry goes richter.
Label Networks announces the launch of their 11th Spring Youth Culture Study 2011–North America.