Music festivals are popping up all over with more this summer and fall than ever before. As the music industry continues to change at a rapid pace and the revenue coming from ticket sales and sponsorship rather than actual music, more bands are on the road. This means that buying up festivals have become big […]
Bonnaroo Sells Controlling Stake in Festival to Live Nation
Global Inheritance Introduces the Oasis Water Bar for Upcoming Festivals Comparing Water of the Present and Future
Global Inheritance steps-up once again with another sustainability initiative to introduce climate change issues to youth culture markets through on-site, interactive sponsorship programs. Their latest brings awareness to water through their traveling Oasis Water Bar. With the current record breaking drought in California, and a growing global water scarcity, the need for solutions and actions […]
Vans Warped Tour Announces Journeys as Presenting Sponsor for 2014 Tour–New 3-Year Deal
Officials with the Vans Warped Tour announced today that Nashville-based teen specialty retailer Journeys has signed on as the presenting sponsor for its 2014 20th anniversary tour, as part of a three-year partnership. The new endeavor will include multiple levels of on-site activation and branding initiatives, including the “Journeys Stage,” which will showcase popular bands […]
Coachella Valley Music & Arts Festival Announces Band Line-up Indicating %u201880’s and %u201890’s Revival, Super Groups, and New Break-out Bands
What happens at Coachella is a strong indicator of what to expect from 2010’s summer’s concert festival season in the USA and Europe. Here’s the scoop.
Marketing Through Music Report -As Music Festivals and Tours Get Underway for 2010, Label Networks Reveals Fresh Data on Youth Culture, Music Effectiveness, and Sponsorship Influences
Quantifiably one of the most powerful tools to reach a new generation, effective marketing and sponsorship through music is still often overlooked by many brands. Here’s data on what works best and why.
The Rise of Band Merch as Important Fashion Component in Youth Culture Lifestyles
With summer music festival season in full-swing, the focus on band merch, new T-shirt graphics, styles, and changes in spending patterns bring fresh importance to this influential component of youth culture fashion.
Gone to Coachella! Back on Monday, Meanwhile, Here%uFFFDs Last Year%uFFFDs Lowdown from Music to Festival Fashion
Off to the desert for the kick-off of music festival season 2009! Catch us on Twitter or read last year%uFFFDs highlights here.
Changing Preferences in Music Venues, Formats, and Shows Quantify Where Things are Headed Not Only for Future Live Music Draws, but Sponsorship Opportunities
A new generation of music fans are demanding significant changes in where and what format works best for them.