Music festivals are popping up all over with more this summer and fall than ever before. As the music industry continues to change at a rapid pace and the revenue coming from ticket sales and sponsorship rather than actual music, more bands are on the road. This means that buying up festivals have become big […]
H&M will once again be returning to Coachella, not only as a sponsor, but even more so with the actual collections they’re pumping out right now for the upcoming summer festival season which starts, of course, with Coachella, April 10-12, and again 17-19, 2015. ‘70’s inspired apparel, loose-fit tops, cut-offs, dresses, sun hats, and a […]
Global Inheritance steps-up once again with another sustainability initiative to introduce climate change issues to youth culture markets through on-site, interactive sponsorship programs. Their latest brings awareness to water through their traveling Oasis Water Bar. With the current record breaking drought in California, and a growing global water scarcity, the need for solutions and actions […]
Officials with the Vans Warped Tour announced today that Nashville-based teen specialty retailer Journeys has signed on as the presenting sponsor for its 2014 20th anniversary tour, as part of a three-year partnership. The new endeavor will include multiple levels of on-site activation and branding initiatives, including the “Journeys Stage,” which will showcase popular bands […]
The kick-off to Bread & Butter Berlin, which ran from January 14-16, 2014, at the Airport Berlin-Tempelhof, launched with a massive opening party, a spectacle of lights, and a celeb-studded crowd. Under the theme “Ich Bin Ein Berliner” (I Am Berlin), Bread & Butter continues to be the centerpiece of European contemporary trade shows, but […]
Quantifiably one of the most powerful tools to reach a new generation, effective marketing and sponsorship through music is still often overlooked by many brands. Here’s data on what works best and why.