Category: Action Sports

Sustainable Stoke – Transitions to Sustainability in the Surfing World

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Surfing’s global elite collaborate to explore the challenges of sustainability in the surfing world in a new book from San Diego State University’s Center for Surf Research. The greatest challenges to sustainability in the surfing world have been laid bare in a new book featuring contributions from the industry’s global elite. Sustainable Stoke – Transitions […]

World’s First Multi-Story SkatePark in the Works by Guy Hollaway Architects

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It will be an achievement that will entice skateboarders, BMX, rock climbers and more once the Britain-based Guy Hollaway Architects build the first multi-story park in Folkestone, UK. Plans have just been unveiled with a public meeting for questions on what to expect from this extraordinary urban park—part of regeneration process. The site is based […]

World Surf League Announces Jeep Sponsorship as Global Automotive Partner, Plus Surf Tour Schedule for 2015

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Jeep’s now on board as the official global automotive partner for the World Surf League (WSL). Announced Tuesday, Cinco de Mayo, 2015, the Jeep brand and the World Surf League (WSL) said it was a first-of-its-kind partnership that will make the Jeep Brand the official and exclusive global automotive partner of the WSL and the […]

Skiing Gets a Boost with U.S. Ski Team Taking Over Operations for NASTAR

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NASTAR is one of key pillars for young skiers looking to get into racing. As a recreational ski racing program at 115 resorts across the nation, it engages more than 165,000 racers each season. Often the pacesetters are legendary icons of skiing, and racers can use a handicap system to measure their times against top […]

VF Corp Q1 Results Show Outdoor and Action Sports Up 2%, Vans Leading with Revenues up 16%

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VF Corporation released their Q1 financials on May 1, 2015, with the Outdoor and Action Sports categories leading the way. Check-out our latest 15th Annual Spring Youth Culture Study 2015 for more information about how the VF brands rank in preferences among today’s youth culture. Here are more highlights from VF: “We remain confident in […]

Investors Call for Quiksilver Sale Again, and Cut to Bob McKnight’s Compensation

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Here it comes again: Another shareholder, Consac LLC, has called for Quiksilver to sell due to lower than expected stock prices. This comes just a month after Andy Mooney was removed as CEO and replaced by  Pierre Agnes, and Bob McKnight was back on board as Chairman. Quiksilver has been undergoing significant changes in the […]

Amer Sports Sells Snowboarding and Lifestyle Brands Nikita and Bonfire to Singapore Investment Group

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Amer Sports, the Finnish-based company known for also owning Salomon and various baseball sporting brands, has sold the women’s snowboarding and lifestyle brand Nikita and core snowboarding brand Bonfire, for an undisclosed amount at this time to CRN Pte Ltd., known as Pretty Great, based out of Singapore. There were rumors that Bonfire and Nikita […]

Adidas Partners with Parley for the Oceans to Deal with Ocean Plastic, Fashion, and Sustainability

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More fashion and footwear brands are raising the stakes when it comes to their initiatives towards sustainability. Like H&M and Kering, leaders in this category, so too has Adidas stepped up their game. This week, the adidas Group announced a partnership with Parley for the Oceans, an initiative dedicated to raising awareness about the beauty […]

Olympics Calls for Sport to be Included in UN Sustainability Development Goals; Plus, Offers Young Athletes Continued Education through Online Courses

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International Olympic Committee (IOC) President Thomas Bach announced last week that the time has come for sport to play a greater role as a force for positive change around the world during a speech at the UN headquarters in New York. His remarks were met with broad support from UN Secretary-General Ban Ki-moon and President […]

New Youth Culture Study Reveals New Lifestyle Directions, Social Network Shifts, Unique Market Trends in Spending, Fashion, Footwear, Music, Communication, Entertainment, Sports

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We are pleased to announce the release of our 15th Annual Spring Youth Culture Study! Thank you to everyone at Label Networks, as well as our freelancers and field team managers, that helped make this Study one of the best in our history. Here’s more: April 14, 2015, Los Angeles, CA— Fresh consumer insight from […]