We’re honored to be asked to present once again at the MAGIC/Project/S.L.A.T.E./Pool Fashion Trade shows on August 20, 2012 at 3 p.m. in Las Vegas at the Mandalay Bay Conference room on one of our favorite crossover topics, Action Sports and Streetwear.
Presentation Description: Many changes have taken place in street and youth culture fashion trends since the recession of 2008. Today’s street-savvy youth market has reacted in their typical DIY fashion, but now, crossing even more subcultures, eras, and influences into the mix, re-defining not only trends in fashion and retail, but also how technology, action sports, music, the economy, spending patterns, environment, and urban centers determine the make-up of what’s important to one’s sense of personal lifestyle.
Label Networks’ presentation takes a consumer-based approach to the crossover of influences among youth culture which has forced changed most especially in the genres of action sports and streetwear. The presentation highlights how their preferences and interaction within these industries has required that brands change dramatically, especially as tracked over the last 3 years, and even as quantified within the last 6 months. These influences ultimately have shaped what’s most important to youth culture and are reflected in fashion apparel, denim, footwear (especially sneaker culture), accessories, and other things such as tattoo culture, hairstyles, piercings, and DIY style.
Backed by authentic street-level knowledge with fresh angles and inspiration derived from Label Networks’ primary consumer data gathered from thousands of interviews with 13-25-year-olds within both their Summer and Fall Youth Culture Studies 2012, plus cutting-edge photography, the Presentation reaches beyond fashion to lifestyle influences that determine trends, which brands have been most successful in changing and taking advantage of new marketing and social media tools, how this has changed among a new generation of tech-savvy youth. Label Networks presentation is intended for those seeking insight from a new angle—from the lifestyle perspectives from the marketplace itself.
Speaker + Company Biography: Kathleen Gasperini, Co-Founder, Editor of Label Networks
Kathleen Gasperini is internationally acclaimed as an industry leader when it comes to global youth culture marketing, research, and branding strategies. She is the co-founder of Label Networks, the leader in delivering global youth culture intelligence from the heart of opinionated youth environments towards creating unique branding strategies for clients ranging from Apple Computer to Adidas Originals.
Based on 17 years of experience from running grassroots to global events and campaigns, branding, and visionary marketing and writing, her work and that of Label Networks has appeared in the New York Times, BrandWeek, Advertising Age, Yahoo! Financial News, the AP, Philadelphia Inquirer, St. Petersburg Times, San Francisco Bay Guardian, Sports Illustrates, Red Nova, Elle, Vogue, Spin, Vibe, Bread & Butter Bulletin Magazine, Transworld Publications’ Surfing, Skateboarding, and Snowboarding, among others.
Formerly, Kathleen worked among leading youth culture magazine titles, including positions as the Senior Editor of Powder and Snowboarder Magazines under Surfer Publications, and the editor of Women’s Sports & Fitness. She was the technical writer for the IMAX movie “Extreme,” and is the co-founder of the non-profit youth-focused foundation, Boarding for Breast Cancer, for which she received a Humanitarian Award from Snow Sports Industries of America. Kathleen was the publisher of the original, music, fashion, sports, and youth lifestyle magazine, W.i.g. Magazine–for Women in General, and has been published by Harper Collins for her book “Pretty Good for a Girl—the Autobiography of Tina Basich, a Snowboarding Pioneer.”
Traveling extensively to various leading-edge youth markets, Kathleen is also the primary speaker representing Label Networks’ Global Youth Culture Intelligence, working with brands, agencies, designers, retailers, and thought-leaders regarding trend forecasting from youth markets across North America, Europe, Mexico, Japan, and China. Kathleen is a graduate of St. Lawrence University and the University of Nairobi with a B.A. in Economics and Emerging Cultural Studies.
Please note: The Conference room only seats 300, and our presentations tend to be filled to capacity! Please email us at info@labelnetworks.com if you would like to register, and getting there early is advised.
