Volcom is taking advantage of it’s PPR family by moving into creating a footwear line, including boots, with the assistance of fellow brand Puma. After 22 years of offering sandals only when it came to footwear, the skate, surf, brand is moving into Vans-like territory featuring a range of styles lowtops, hightops, boots, and an […]
Story and Photos by Tom Wallace and Kathleen Gasperini MAGIC Market Week February 19-21, 2013 in Las Vegas continues to bring the buyers of the business of fashion together in a variety of trade shows, but this time around, it was Project MVMNT that became the destination station for a combo of street, urban, skate, […]
Designer headphones are among a growing subculture in youth culture in terms of choosing key accessories, not only for functionality for listening to music, but as personal statements of individual style. The category has become so important to connecting with youth culture, that key streetwear brands, including denim, and various trade shows often offer designer […]
Fast-fashion giant H&M is on a tear early this year, first with their financial reports indicating strong sales in Q4 up 9%, and big plans for expanding stores in China and the U.S. H&M has also completed a mobile-adapted H&M shop online which was launched in H&M’s 8 existing online markets in January 2013. According […]
American Apparel remains a leader when it comes to youth culture preferences and as it continues to move into various style categories beyond its roots of T-shirts and first layer pieces, consumers are moving along right with the brand. On February 7, 2013, the vertically integrated brand based in downtown Los Angeles reported a comparable […]
Arguably one of the most leading-edge fashion trade shows in the world, Bread & Butter in Berlin always offers a high dose of innovation and prestige when it comes to what’s taking place in street, urban, and upper urban fashion. Today, January 15, 2013, the show launched with an enormous crowd seeking to discover the […]
The growing number of online trade shows is a strong indication that even though the fashion industry tends to be slow when it comes to digital and mobile commerce and technology, there are some brands, fans, and industry leaders who get how a new generation of consumers shop and why. In this profile report, we […]
Hair styles and particular hair color choices reflect trends not only in fashion and key accessories, but also one’s sense of individual style. With the advent of hair chalk, for example, sold by Urban Outfitters and edgy cosmetic companies, fresh new looks are easy to achieve and relatively inexpensive. Hair color reflecting the color of […]
Parking lot d ’elegance and surf culture came together last month at Deus Ex Machina’s latest soiree in Venice, CA. Known for its eclectic corner location at the intersection of Venice and Lincoln Blvds. the retail flagship has become more of a hang-out for the new generation of greaser retro moto biker-heads and bearded surfers […]
Oakley has always been known for having some of the most leading-edge eyewear, from lenses that can practically stop a speeding bullet to fielding text messages and phone calls. Their latest innovation in this season’s goggle launch however takes the cake: Called the Airwave, this goggle, which looks more like large golden ant eyes, will […]