Tag: youth

Instagram’s New Insta-Videos Could Boost Youth Culture Fashion Brand Marketing Capabilities

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The latest announcement from Instagram, which was bought by Facebook last year for a cool $1 billion, is that it now has video capabilities. Instagram’s Co-Founder and CEO Kevin Systrom said that Instagram will now allow users to create 15-second videos that can also be shared. There will be 13 filters to start. Instagram, which […]

William McDonough and Making Sustainability a Fierce Commotion and Cognitive Way of Thinking Among Youth Culture

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Sustainable Brands 2013 Conference which wrapped-up June 6th in San Diego, CA, brought together some of the top industry leaders in sustainability. With presentations ranging from ours at Label Network on “Sustainability and the State of the Future and Youth Culture,” to the keynote address by author, architect, and sustainability leader William McDonough, the week […]

Future Consumers Report: Sustainability X Youth Culture Fashion—Shifts in Eco Strategies, Spending Patterns, Thrift Shopping and the Future

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One of the most popular aspects of our Sustainability and Youth Culture presentation called “The Generation of Hope” at the Sustainable Brands 13 Conference in San Diego, CA on June 3, was around the shifts in youth preferences, awareness, and influences in eco-friendly fashion, changes in thrift store buying patterns, and the power of spending […]

Vans Warped Tour to Feature Unique Sponsor Activations Attracting Core of American Youth Culture

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With the new theme for 2013 the “Best Day Ever,” the 19th Annual Vans Warped Tour will kick-off its insane 40-date tour on June 15 in Auburn, WA at White River Amphitheater and wrap up August 4 in Houston, TX at Reliant Park. Known as the unofficial rite-of-passage among American youth, Warped has been breaking […]

Yahoo Buys Tumblr for $1.1 Billion—What This Means for Youth Culture Social Network Fans

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Yahoo’s back in the game with the recent confirmation that it is indeed buying Tumblr for $1.1 billion. According to CEO David Karp, “The product, service and brand will continue to be defined and developed separately with the same Tumblr irreverence, wit, and commitment to empower creators.” Interestingly, as Tumblr fans heard about the new […]

Future Consumers Report: China’s Shifting Dynamics Effects on Fashion: America’s New Market

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In truth, for even the most localized trendsetting brands, it’s of vital important to know what’s taking shape among China’s youth culture as the ripple effects from the sheer heft of their size continue to shape global economics and opportunities. However the fast-paced changes within a new generation of middle class consumers has greatly shifted […]

Vans Warped Tour 2013 Kick-Off Event Features Summer’s Eclectic Music Mix, New Sponsor Programs, Eco Initiatives, and “Best Day Ever” Theme

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The VANS WARPED TOUR, America’s premier music and lifestyle festival now in its 19th year, kicked-off highlights for what to expect this summer at their official press conference and kick-off bash at Club Nokia in downtown Los Angeles March 28, 2013. If the event was any indication, this tour will once again be the premiere […]

Future Consumers Report: For the Love of Hoodies—How a Fashion Staple Impacts Youth Culture Style and Why

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What most people may not know is that Kickstarter’s most successful fashion-inspired campaign to date is based on a company’s goal to create the “10-Year-Hoodie.” The idea? To buck the trends of “planned obsolescence” incorporated in most manufacturing processes in fashion. The brand is called Flint and Tinder and its founder, Jake Bronstein, says his […]

Label Networks’ New Youth Study Reveals “Recession Generation” Sparks DIY Subcultures with New Industries, Brands, Influences, Market Trends

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Now Available! Label Networks’ 13th Annual Spring Youth Culture Study! Label Networks’ 13th Annual Spring Youth Culture Study reveals new consumer insights from 13-25-year-olds across the United States—the “Recession Generation”–that’s sparking new DIY subcultures, brands, industries, and market trends in spending patterns, social networking, fashion, footwear, technology, music, sports, entertainment, and more. Youth culture in […]

Future Consumers Report: Youth Culture Trends and Designer Headphones—Fresh Data from Label Networks’ Upcoming Spring Youth Culture Study 2013

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Designer headphones are among a growing subculture in youth culture in terms of choosing key accessories, not only for functionality for listening to music, but as personal statements of individual style. The category has become so important to connecting with youth culture, that key streetwear brands, including denim, and various trade shows often offer designer […]