This has been the apparel saga of the decade as the bumpy ride of American Apparel, a teen retail favorite with more than 230 stories that revolutionized the concept of first-layer fashion and more, finally announced on Sunday, October 4, 2015 that they were filing for Chapter 11 bankruptcy. In their statement, $90 million in […]
Author: Ryley Bane
American Apparel Finally Files for Bankruptcy After Crazy Ride But Plans Total Restructure
New Fall Youth Culture Study Reveals Most Effective Advertising and Sponsorship Patterns, Social Networking, Digital Entertainment, Plus Revealing Trends in Action Sports, Music, Beverages, Food, and Automotive
Label Networks is pleased to announce the release of their 15th Annual Fall Youth Culture Study 2015! Here’s more: September 15, 2015, Los Angeles, CA–Fresh research and analysis released today from Label Networks’ 15th Fall Youth Culture Study 2015 reveals new shifts in what youth markets think is effective advertising and sponsorship patterns that are […]
Incase, Apple-centric Cult Brand for Go-Pro Generation, Bought by Incipio Technologies
It’s been clear from the beginning that the designers of the brand Incase targets someone who appreciates the Apple-aesthetic and thinks of their backpacks as an extension of their lifestyles. Instead a loads of straps for carabiners, it’s more important to have departments for one’s tablet, iPhone, or GoPro set-up. It takes into account the […]
Quiksilver Files for Bankruptcy in the U.S., Brings on Oaktree Capital, Investor for Billabong
We saw this coming a mile away in our Youth Culture Studies when we noticed that Quiksilver started losing rankings in preferences among the youth marketplace starting around 2006. While many teen retailers blame the 2008 recession for the beginning of economic hard times, the real trouble is when your target market thinks you’re completely […]
Agenda Ends Winter New York Show and Takes It to Miami Instead in Cool Wynwood Location, Home to Mural Projects During Art Basel
Big news today from Agenda trade show, the leader in action sports, streetwear, urbanwear apparel, footwear and accessories as they have moved their New York show to Miami. We’re pleased to hear this, especially the cool location and timeframe. Here’s more: On January 18, 2016, Agenda will launch in Miami, FL. We have been holding […]
X Games Oslo to Launch in February 2016, Bringing Together Both Summer and Winter Sports
The ESPN X Games just announced big news last night, the launch of another X Games in Oslo, Norway, which will feature now only men’s and women’s events in Snowboarding and Skiing, but also Skateboarding with a street course that will be built as a permanent structure for the city once the X Games leaves. […]
Can It Get Any Worse for American Apparel? 20 Lawsuits, Impending Debt, Talks of Bankruptcy Loom
American Apparel is in talks for potential bankruptcy just when it seemed like things couldn’t get worse. 17% decline in revenue from $19.4 million in their second quarter to $16.2 million a year ago means they have burned about $23 million in Q2 alone. There are also some 20 lawsuits surrounding the firing of former […]
VF Reports 2nd Quarter Financials, Vans Up 23%
It’s been another good quarter for VF Corporation, owners of The North Face, Vans, Timberland, and Wrangler, among others, with their second quarter revenues up 5%, lead by Vans which is up 23%. “Our second quarter was another strong illustration of the ability of our global, diverse and powerful brands and platforms to deliver consistent, […]
Katy Perry to Be the Featured Holiday Girl for H&M, Replacing Lady Gaga and Tony Bennett
Fast-fashion retailer H&M is coming off another strong quarter with sales including increased by 14% in in June 2015 compared to the same month the previous year. They’ve also just announced that their new Holiday campaign will feature Katy Perry. Katy, who got a significant boost after being on the Vans Warped Tour years ago, […]