Label Networks is pleased to announce the release of their 15th Annual Fall Youth Culture Study 2015!
September 15, 2015, Los Angeles, CA–Fresh research and analysis released today from Label Networks’ 15th Fall Youth Culture Study 2015 reveals new shifts in what youth markets think is effective advertising and sponsorship patterns that are redefining the way brands and organizations need to do business. The Study also includes the latest trends in social networking patterns, influences in music and entertainment, an entire section devoted to action sports specifically, plus the latest trends in beverages and energy drinks and fast food among 13-25-year-olds across the United States.
“In this Study, we unveil the significant shifts in entertainment preferences, influences from YouTube, social networks, music, and mobile phone culture and how young people utilize digital technology. There are also distinct differences with this new generation in what they consider effective advertising, marketing, and sponsorship pattern which makes this Study important for any brand or organization trying to reach youth culture today,” explains Tom Wallace, President of Label Networks, producers of the 15th Annual Fall Youth Culture Study 2015. “It is this type of information that is vital towards guiding brands and marketers to where and how they need to focus their strategies towards reaching a very tech- and advertising-savvy new demographic of young people.”
Greater access to different types of communication tools and digital technology have created many opportunities to reach new markets, but it’s also completely changed the perceptions of what young people, who have grown-up living a digital lifestyle, consider good advertising, marketing, and sponsorship. How brands and organizations communicate to this demographic through digital media, social networking, and entertainment requires new ways of thinking.
The 15th Annual Fall Youth Culture Study 2015 is unique in that it also delivers direct quotes from respondents across the country on what they believe is effective advertising and sponsorship, plus how and why (or why not) action sports fits within their lifestyles.
Highlights from the 15th Annual Fall Youth Culture Study 2015 Include:
• Digital Entertainment and The Rise of YouTube, Video Preferences, Habits, plus Mobile Phone Culture and Communication Patterns and TV’s New Landscape
• Technology and Effective Communication, Influences, Trends, How to Reach Youth Culture Markets
• Advertising Effectiveness and Viral Marketing—What Works and What Doesn’t
• Qualities Most Sought for Buying, plus New Revelations on Brand Loyalty
• Key Effective Sponsorship Traits
• New Top Music Subcultures, Crossover Genres, Downloading and Spending Patterns, and Marketing through Music
• Quantified Shifts in Buying Habits and Greatest Influences in Purchasing Patterns
• Preferences in Beverages, Energy Drinks, Fast Food, and Automotive
• Top Future Concerns and Perceptions Capturing the Psychodemographics of Youth Culture Today
• Social Networking Patterns—What’s the New Facebook
• Video Gaming Trends, Platforms, Online
• Music’s Impact on Youth Culture and Lifestyle Connectivity
• Concerts, Festivals, Tours, and What Youth Culture Wants
For businesses looking to create new business strategies from the inside out as they pertain to the youth marketplace, the 15th Annual Youth Culture Study 2015 provides the tools and knowledge to execute feed-forward strategies based on where things are headed, why they’re moving in certain directions, and how to connect to a much more diverse and entrepreneurial youth culture marketplace.
To subscribe to this Study or request a presentation please contact Label Networks at firstname.lastname@example.org; (323) 630-4000.