Donna Burton Carpenter in the middle.Donna Burton Carpenter may be best known as president and co-owner of Burton Snowboards and her work founding the European Burton sector in Innsbruck, but she also created a unique program called Women’s Leadership Initiative at Burton. Outdoor Retailer Trade Show and the Outdoor Industries Women’s Coalition (OIWC) have confirmed […]
Backcountry guide for girls from Burton Snowboards’ BurtonGirls.com Just in time for winter, Burton has launched a great new addition to their website called Burtongirls.com featuring an array of stories, images, and video. From Olympic gold medalist Kelly Clark, to Hannah Teter, Rana Okada, Zanna Roberts Rassi, and old-school girl writer favorites such as Tricia […]
Epic surf conditions at Sunset Beach, Oahu, bring out amazing scores and performances. Photos courtesy of ASP/Cestari. After one of the longest waiting periods for good surf in the history of the Vans Triple Crown of Surfing for the first event, the Reef Hawaiian Pro, the 2nd event, Vans World Cup, has launched in intense […]
Vans Triple Crown of Surfing on the North Shore of Hawaii will bring thousands of fans, surfers, and media over the next few weeks.
The Force is with Burton in their new series featuring official Star Wars images on boards and a helmet in a limited-edition collaboration with Lucasfilms. Launched for the holidays, its perfect timing for little shredders, but you can bet that Star Wars collectors across the board will want these keepsake items, especially the RED Avid […]
Although women’s pro surfing has had a hard time with sponsors and events, one good thing is a new event in China for the world’s best longboarders, and opening the door for the sport to a massive new audience.
Taking sounds of 5 Olympic athletes at sport, Grammy winner Mark Ronson and Katy B are chosen to fuse Olympics with youth. But there are flaws in the masterly planned and expensive campaign.
Shaun White’s new gig with D6 Sports could trigger changes in action sports as he rolls out his own stuff (except for snowboards which Burton is probably stoked about).
Today, the apparel, footwear, accessories, and icons surrounding favorite sports are what gets people to participate or aspire towards association. This drives trends.
As soon as Volley launched, UrbanOutfitters.com wanted them. The “Converse” of Australia hits America.