When it comes to the environment, global warming, and humanitarian issues, youth culture today is far more aware of such issues, with opinions and ideas for solutions, than any generation previous. As illustrated in our Sustainability and the State of Youth Culture Study 2012, and our upcoming new Study on Sustainability to be released later […]
Fast Retailing, owners of the fast-fashion chain Uniqlo from Japan which is gaining speed in terms of preferences among youth culture not only in Japan and Europe, but also the United States, has created a new category of fashion that crosses over between sportswear and casualwear and technology which they describe as Lifewear. Often on […]
VF Corp. released their Q1 financials today with two main areas on the rise: Outdoor & Action Sports segments up 10% and direct-to-consumer revenues up 12% including double-digit growth in the U.S. and International. Interestingly, The North Face was up 6% and Vans was up 25% with more than 30% growth in Europe. Here’s the […]
AGENDA Trade Show announced today another key hire in its ever-expanding team of industry experts with the addition of WeSC and RVCA marketing veteran Jim Shubin. According to Agenda: Shubin brings more than 20 years of experience in action sports and fashion to his new role as Director of Endemic Relations for AGENDA. Working […]
Often a leader in the marketplace of action sports and lifestyle brands, the next step of the Volcom journey includes progressive plans to incorporate an Environmental Profit and Loss (EP&L) policy with their parent company Kering. On April 8, 2013, Volcom announced yet another new feature to their brand amid the transition to a new […]
A unique space created at Project MVMNT trade show last winter was a new area of curated top female designers and brands called Street Hearts. Located on a wide black platform and placed right in the middle of the streetwear section, Street Hearts captured the attention of buyers and media, but also the other menswear […]
The sad saga of surf brand Billabong looks like it’s finally coming to some sort of conclusion with its buyer’s bidding wars ending. On April 8, 2013, The Australian reported that Billabong was in talks to be acquired by Sycamore Partners and Paul Naude, who was the former President, for US$297.9 million. Sycamore Partners were […]
The Street Issue theme of Antidote magazine’s latest upcoming issue provides a unique look at how the streets of urban landscapes and the people in various environments continue to inspire art, photography and fashion these days. With the explosion of streetwear blogs, streetart Tumblr’s and any number of designer blogs, sites, and lookbooks, fashion […]
In truth, for even the most localized trendsetting brands, it’s of vital important to know what’s taking shape among China’s youth culture as the ripple effects from the sheer heft of their size continue to shape global economics and opportunities. However the fast-paced changes within a new generation of middle class consumers has greatly shifted […]
Today, April 2, 2013, Billabong again asked for a halt in trading while confirming that the two take-over bids are still in review and plans for a big announcement are to be made this week. The ongoing drama for the surf and action sports brand has been brutal. In January, VF and Altamont Capital Partners […]