Tag: B4BC

Boarding for Breast Cancer (B4BC) Successfully Celebrates 20th Anniversary Snowboard + Music Festival, Presented by Sierra-at-Tahoe, April 2

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Photos by Mahfia.TV Boarding for Breast Cancer (B4BC), the original youth focused breast cancer education foundation, successfully celebrated two decades of prevention and support programs for young people, Saturday, April 2nd at Sierra-at-Tahoe resort. Hosted by iconic action sports commentator Sal Masekela, the 20th Anniversary B4BC Snowboard + Music Festival couldn’t have been better, as […]

Boarding for Breast Cancer (B4BC) Celebrates 20th Anniversary with Snowboard + Music Festival Presented by Sierra-at-Tahoe, April 2, Featuring CocoRosie as the Headliner, Olympic Medalist Jamie Anderson and Pro Rider Big Air Expression Session, Hosted by Sal Masakela, plus Panic is Perfect, The Family Crest, Photo and Art Exhibition and More

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In celebration of Boarding for Breast Cancer’s (B4BC) 20th Anniversary, the iconic B4BC Snowboard + Music Festival is back, presented once again by Sierra-at-Tahoe Resort on April 2, 2016, and hosted by Sal Masekela. The Festival has as its headliner, CocoRosie, bringing their eclectic mix of operatic, hip hop/freak folk blenders to the stage after […]

Boarding for Breast Cancer (B4BC) Celebrates 20th Anniversary Year with Plans to Revive the Historic Snowboard + Music Festival, Plus Launch of a Photo Exhibition Tour of 20 Most Iconic Snowboarding Images of All Time, and More

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Two decades ago, a small group of young women, leaders in the snowboarding industry, including Label Networks’ Senior Vice President, Kathleen Gasperini, turned the tragic loss of a friend to breast cancer into a positive new movement called Boarding for Breast Cancer (B4BC). Launching with huge snowboarding and music festivals, the events attracted girls and guys […]

X Games Aspen Kick-Off Benefitting Boarding for Breast Cancer, and Launch of the “20 Most Iconic Snowboarding Images” Photo Exhibition Tour, Curated for B4BC by NEMO Design

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Winter of 2016 marks the 20th Anniversary for Boarding for Breast Cancer (B4BC), and the season is shaping-up with a variety of unique celebration events. To start, is the first stop of a photo and art exhibition, called “20 Most Iconic Snowboarding Image of All Time,” and a commemorative exhibition tracing the herstory of B4BC […]

First-ever Women’s Street League Skateboarding Nike SB Super Crown World Championships Takes Place, Leticia Bufoni Wins $30,000, Raises Profile of Women in Skateboarding

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Thanks to the hard work of the Action Sports Alliance, a non-profit that empowers young women in action sports, and the newly formed Women’s Skateboarding Alliance, the first-ever Street League Skateboarding Women’s SLS Nike SB Super Crown World Championship took place in Chicago, IL, last week. It was a huge step in the right direction […]

Boarding for Breast Cancer Launches Chasing Sunshine, a Documentary Following Pro Snowboarder Megan Pischke and Her Journey with Breast Cancer

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In honor of upcoming Breast Cancer Awareness Month in October, Boarding for Breast Cancer (B4BC) is proud to continue its commitment to the survivor community with the launch of the digital release of the powerful and inspiring B4BC documentary film, Chasing Sunshine, made possible by The North Face. Chasing Sunshine follows professional snowboarder Megan Pischke […]

Non-Profit Executive Erika Seward to Exit Boarding For Breast Cancer (B4BC); Co-founder Kathleen Gasperini to Lead the Foundation Into Its 20th Year

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Los Angeles, Calif. (July 7, 2015) – B4BC Executive Director Erika Seward is stepping down from her post after five years with the youth-focused non-profit organization.  Co-founder Kathleen Gasperini succeeds her as the organization heads into its 20th year. “Leading this foundation has been one of the most rewarding experiences of my life,” said Seward.  […]

Women Snowboarding Pioneers Featured in MAHFIA SESSIONS Powered by Group Y During B4BC’s Shred the Love Event

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MAHFIA SESSIONS, a series of events created to educate, influence and entertain passionate women in the action sports industry and powered by Group Y, wrapped up a successful weekend alongside B4BC’s Shred the Love event in Mammoth Lakes, CA, on March 23, 2014. The weekend kicked off on Friday, March 21, 2014, as women from […]

Female Networking in Action Sports: Mahfia Sessions Kicks-off—Label Networks’ Co-Founder Tributed as Female Pioneer in Snowboarding

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We are pleased to announce the first MAHFIA SESSIONS from March 21-24 at Mammoth Mountain, CA, which will include Label Networks’ co-founder Kathleen Gasperini in a tribute and panel for female pioneers in snowboarding. Women in action sports are encouraged to attend, as well as those promoting breast cancer research and awareness through B4BC’s Shred […]