While MAGIC fashion trade show and all of the surrounding shows in Vegas from February 12-15, 2012 bring out some of the best in new fashion brands, buyers and trends, one aspect that has quickly caused a ripple effect actually came from Sourcing and the seminar “China, the Dragon in Transition: Sourcing From and Selling […]
As social networks try to stay one step ahead of the largest market that uses the medium, it’s important to see which features are most important to specific demographics and why.
One of the most powerful sections of our Youth Culture Studies in the past few years is the changing dynamics within the Advertising section based on 13-25-year-olds’ responses to what advertising means to them and what works and what doesn’t and why. As we’ve seen over the past 11 years at Label Networks, advertising methods […]
T-shirts have never been more important in youth culture fashion, often creating entire brands through cool messages and graphics. Moving into plans for 2012, here’s a recap of where things stand
This story reveals that most brand ads not only don’t “get” today’s youth, but results equal in brand backlash. But there are solutions.
Today, the apparel, footwear, accessories, and icons surrounding favorite sports are what gets people to participate or aspire towards association. This drives trends.
New data results from the Fall Youth Culture Study provide insights for planning 2012 sponsorship programs to reach today’s new youth culture markets.
The relationship between the IOC, FIS, and snowboarding industry has always been difficult, but it just got worse.
2 highly-anticipated presentations at MAGIC! Free for attendees, but come early as we tend to pack the 300-max capacity room fast.
New Release! Label Networks’ highly anticipated youth culture study is out. Second part of the 3-part subscription series.