The sixth stop on the 2015 World Surf League (WSL) Samsung Galaxy Women’s Championship Tour (CT), the Vans US Open of Surfing, will welcome back the world’s best female surfers from July 27 through August 2, 2015. The high-performance beach breaks of Huntington Beach will serve as a midway point in the exciting hunt for […]
World’s Best Female Surfers to Descend on Huntington Beach, CA at the 2015 World Surf League Samsung Galaxy Women’s Championship Tour, the Vans US Open of Surfing, Plus What to Expect at the Event
Jake Burton, King of Snowboarding, Recovering from Guillan-Barre Syndrome which Struck After U.S. Open of Snowboarding
Right after the 2015 Burton US Open in March, Jake Burton, Founder & Chairman of Burton Snowboards, was diagnosed with a type of Guillan-Barre Syndrome called Miller Fisher Syndrome. Miller Fisher is an extremely rare disorder that results in the body’s own immune system attacking the nerves. Jake had a very severe case that caused […]
Surfing Round-up: Kelly Slater Launches Drink Brand Purps; ASP Hires Chief Commercial Officer and Opens NYC Office; Vans US Open of Surf to Kick-off in Huntington Beach
There’s another new nutrition drink on the market and this time, it’s coming from surfing’s kingpin, Kelly Slater. Called Purps (rhymes with burps), the packaging fonts and website are in purple, illustrating four different sized bottles/shots of beverage choices. Slater is among the brand’s founders, along with scientist Dr. Chris Schaumburg, and designer PM Tenore. […]
The Weezer-Hurley Weirdness: What Can Happen When a Brand and a Band Get Too Close
Nike Signs Multi-Year Sponsorship of U.S. Open of Surfing, Promoting the Trilogy of Nike, Hurley, Converse Brands through Surf
Last year at the U.S. Open of Surfing in Huntington Beach was a Nike-fest of Surf. IMG Action Sports recent announcement means Nike’s embedding even longer into surf culture.
Pro Snowboarder Kelly Clark Makes Herstory with 4-Time Win in Halfpipe at the Burton U.S. Open of Snowboarding
The fun and congenial atmosphere of the Burton U.S. Open of Snowboarding continues its tradition of one of the best events in the sport.
Open Air–Street Art and Graffiti Documentary Takes a Look Inside the Growing Subculture Urban Landscapes, Art, and Advertising
Street art and advertising lines continue to blur as more brands seek out artists to create cred between their brands and elusive youth culture. Open Air focuses on 5 artists, their stories, and asks hard questions about the future of the forum.
Danny Kass’ Grenade Streetwear Collection Provides An Incendiary Crossover from Snowboarding with Explosive Motifs, Hexagons, and Silk-Lined Boxing Hoodies
Crossing over from Snow to Street isn’t easy, but it helps to have the brand owner win the U.S. Open of Snowboarding.
Surfing’s Evolution as a Sport and Lifestyle Has Changed Again: Label Networks Examines Who Loves Surfing; Who Doesn’t (and Why); Plus Viewership Patterns, Size of Market, Top Surf Brands, New Opportunities
While the best big surf events tend to happen in the Northern Hemisphere’s winter months, such as the Vans Triple Crown of Surfing series including the Reef Hawaiian Pro, O’Neill World Cup, Roxy Pro, Billabong Pipeline Masters, Billabong Women’s Pro and Quicksilver’s big-wave Eddie Aikau (all in Hawaii), and Maverick’s Big Wave Surf Competition in Half Moon Bay, surfing tends to be on the “consumer” radar more so in the summer obviously, when people head to the beach, regardless of often flat surf conditions.