H&M continues to capture the attention of the fashion world. As the fast-fashion retailer from Sweden expands its footprint, it’s also been able to bring a new energy to youth culture fashion. While many retailers including Abercrombie & Fitch, Hollister, and American Eagle have found themselves in difficult positions when it comes to younger buyers, H&M on the other hand, has tapped into a new market reality for youth culture markets.
In our upcoming 14th Annual Spring Youth Culture Study 2014, we reveal top fashion brands, retailers, denim brands, T-shirts, footwear, and the significant changes in shopping habits among 13-25-year-olds across the United States. One of the stand-out brands to note for a variety of reasons is H&M. For more information on our upcoming Spring Study, contact us at firstname.lastname@example.org.
Meanwhile, H&M Group has reported that it’s first quarter from 1 December 2013 to 28 February 2014, had a sales increased by 12 %. The total number of stores is to 3,192 now compared with 2,818 stores last year.
H&M has also announced the launch of H&M Shop Online in France. France is the 10th market for H&M to launch online after Sweden, Denmark, Norway, Finland, Germany, Austria, United Kingdom, The Netherlands, and U.S.
“We are very proud and excited to launch online shopping in France. It is a fantastic way to offer our French customers twenty four hour access to the best of our fashion and home collections via their computers, smartphones and tablets anywhere in France” says Thomas Lourenço, H&M France Country Manager.