Category: Marketing/Advertising

Ticket To Ride Pro Snowboarding and World Snowboard Federation Assemble, Create Plans for Yabuli, China, Oslo X Games, and New President

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At their General Assemblies in Vienna on May 29-30, 2015, the World Snowboard Federation and TTR Pro Snowboarding made important decisions to further foster the development of competitive snowboarding. In a move to close ranks the ownership of TTR and the World Snowboard Tour will develop from events-only to include nations and riders. Representatives of […]

Misfit Summer Camp: 20 Years on the Road with the Vans Warped Tour–Book by Kevin Lyman, Photos by Lisa Johnson

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The definitive book covering the first two decades of the Vans Warped Tour, the quintessential rite-of-passage for American teens, is now in book form. “Misfit Summer Camp: 20 Years on the Road with the Vans Warped Tour,” by Kevin Lyman and Howie Abrams and photos by legendary music photography Lisa Johnson contains 200 explosive pages […]

Murder Charges Filed Against Owners of Rana Plaza, Brings Topic of Ethical Fashion Once Again to Forefront, and How this Influences New Buyers of Gen-Z

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Two years since the Rana Plaza collapse killing 1,133 people in garment district Dhaka, Bangladesh, police have filed murder charges against 41 people, including the owners. It was the worst disaster in the history of fashion and sparked outrage among many brands, particularly those in ethical fashion. It launched a rallying cry and movement called […]

Olympic Commission Brings on More Women, Greater Geographic Representation, Forms Olympic Channel Commission

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The International Olympic Committee (IOC) announced this past weekend sweeping changes to the IOC Commissions which will hopefully impact the Olympics in a positive way in the future. President Thomas Bach announced the changes that are a direct result of the reforms stemming from implementation of Olympic Agenda 2020 and the Olympic Movement. First, President […]

Hot Topic Buys Geeknet for $122 Million, Adds More Online Retail, Gaming, Sci-Fi

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Hot Topic, the teen brand and retailer that is highly desirable by youth culture shoppers and continues to perform well as revealed in our 15th Annual Spring Youth Culture Study 2015, announced on Tuesday, May 26, 2015, that is was buying Geeknet for $122 million. This means that Hot Topic is moving into the realm […]

Levi Strauss Gets Into DIY/Tailored Services with Launch of Tailor Shop

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Levi’s sees the writing on the wall with their latest concept of creating a Tailor Shop that caters to buyers DIY needs for individualism and creativity especially when it comes to denim. Somewhat similar to Nudie’s denim jeans repair shop (which is based on sustainability), the Levi’s Tailor Shop allows denim-heads to customize using Levi’s […]

Aeropostale Reports Loss of $45.3 Million—Teen Retailers Continue to Be in Trouble

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Still not able to capture the marketshare they once had among teen buyers, Aeropostale’s Q1 report this week marked a loss of $45.3 million. The results were short of Wall Street expectations. According to our latest Spring Youth Culture Study 2015, Aeropostale has lost considerable preferences among specific segments of the teen marketplace, whereas other […]

Boy Scouts of America’s New President Robert Gates Told Leaders at National Conference Ban on Adult Gay Leaders Unsustainable

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The 105-year-old organization Boy Scouts of America continues to struggle with various policies which have given the organization a tainted reputation. In particular, is the ban on adult gay leaders. But today, May 21, 2015, during the National Conference of the Boy Scouts of America, the new President Robert Gates, who was formerly the U.S. […]

Hip-Hop Fashion Documentary by Nas, “Fresh Dressed” Provides the Scoop on Fashion’s Relationship to the Musical Genre

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This is one of the more interesting documentaries on fashion influences and scene during the growth of hip-hop in the early days. Produced by Nas and directed by Sacha Jenkins, “Fresh Dressed” taps into the best talents in the biz and how fashion shaped the industry, including Kanye West who talks about why he wanted […]

Shepard Fairey Receives Honorary Doctorate from Pratt Institute, Launches Detroit Mural Project

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Shepard Fairey tends to love working in cities that are not necessarily the mainstream, and if anything, wanton for new inspiration and ideas in the midst of various urban detritus. His upcoming mural project and show in Detroit is one such example. Before heading out with his crew to tackle a 180-foot by 60-foot mural […]