The beleaguered American Apparel, one of the most high-profile vertically integrated manufacturer, distributor, and retailer of branded fashion basic apparel in the world, and a top favorite among youth culture, announced preliminary sales for the month ended January 31, 2012. The company reported total net sales increased 14% to $41.4 million. For the same period, […]
Puma’s relationship with BMW since 2004 has been one an interesting example of a unique collaboration of a sneaker/apparel brand with automotive. Both have gained exposure in cross-pollinating their consumer bases by being involved with each other’s brand strategies and marketing. And now, Puma and BMW Motorsport has announced a massively extended partnership. In this […]
On the cusp of several changes taking place in the sport of surfing, here’s the latest about the shift in the qualification process for the Association of Surfing Professional’s World Tour for 2012. Announced today, January 24, 2012, the ASP Board of Directors has voted to ratify several refinements to the ASP World Tour and […]
H&M, the fast-fashion retailer from Sweden, has been forging ahead with some interesting collaborations with various top designers over the years, and capturing the hearts and wallets of youth culture across the United States, as indicated in our Youth Culture Studies. On February 2, in 1,800 H&M stores, the David Beckham collaboration for bodywear will […]
On December 26, lucky Target shoppers could check-out Shaun White’s latest collab with the big-box retailer, his home collection, featuring bedding, lamps, curtains, storage shelves, a skate rack, and other dorm-room friendly collectibles like a piggy bank. This collaboration, designed with his brother Jesse, runs until June 2012 in stores and online with prices ranging […]
One of the most powerful sections of our Youth Culture Studies in the past few years is the changing dynamics within the Advertising section based on 13-25-year-olds’ responses to what advertising means to them and what works and what doesn’t and why. As we’ve seen over the past 11 years at Label Networks, advertising methods […]
TWLOHA, beloved youth culture non-profit, wins $1 million from Chase.To Write Love On Her Arms (TWOLA) is one of youth culture’s most popular non-profits as it deals with people dealing with depression, cutting, suicide, and addition—aspects that until TWLOHA came into being, were often overlooked within this demographic. On December 12, 2011, presented on a […]
Time Person of the Year cover artwork by Shepard Fairey.Street artist Shepard Fairey was chosen by Time Magazine’s editors to create their Person of the Year cover, nominated by the magazine as The Protester. The magazine which debuted on newsstands this month, features signature Shepard artistry with reds, yellows, and black tones, and a composite […]
Vans Triple Crown of Surfing on the North Shore of Hawaii will bring thousands of fans, surfers, and media over the next few weeks.
Clearly the acquisition of Timberland was a good thing, plus the Outdoor and Action Sports categories are popping for the conglomerate.