Category: Sponsorship

Challenging Times for Action Sports Continues as GrindMedia Aquires Transworld

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The challenging times and changes for action sports continues with consolidations and sales morphing the industry quickly. From Bonnier Media selling off its Mountain Group division including Ski, Skiing, and Warren Miller, to rumors abounding that ESPN is in the midst of laying off hundreds, to the latest news that the kingpin of action sports […]

Designer from Billabong Jumps-Ship for Volcom

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After 12 years of designing for Billabong, Mandy Fry has left to join a new position at Volcom as Vice President of Women’s—a division they hope to strengthen in the coming years. This announcement, which came yesterday, May 16, 2013, from Volcom, is another blow to beleaguered Billabong which is going through its own series […]

X Games to Leave Los Angeles; Bids Are In for Austin, Chicago, Detroit, Charlotte

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After a decade of the Summer X Games being hosted in Los Angeles, CA, the so-called alternative Olympics of action sports is in a bidding process to relocate after LA’s final event this summer. On the radar include the 4 city finalists Austin, Texas; Chicago; Detroit; MI; and Charlotte, N.C. One of these cities will […]

Euro Fashion Scene Round-up: Bread and Butter Brings on Danish Bestseller Group; Maria Sharapova X Candy Collab; Rocawear Re-positions In Europe, Slimmer Fits, Adds House of Fraser

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Like a trade show in a trade show, Bread and Butter has announced they are bringing on Danish-based Bestseller Group to the show in Berlin July 2-4, 2013. Bestseller is one of Europe’s largest apparel companies including 3,000 mulitbrand stores featuring bestsellers such as J. LINDEBERG, JACK & JONES, JUNAROSE, MAMALICIOUS, NAME IT, ONLY, OBJECT, […]

Agenda Continues to Expand Bringing on Jim Shubin, Lifestyle and Action Sports Marketing Veteran, as Director of Endemic Relations

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  AGENDA Trade Show announced today another key hire in its ever-expanding team of industry experts with the addition of WeSC and RVCA marketing veteran Jim Shubin. According to Agenda: Shubin brings more than 20 years of experience in action sports and fashion to his new role as Director of Endemic Relations for AGENDA. Working […]

Burton’s Top 13 Iconic Snowboard Graphics Tell a Unique History of the Sport

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Burton’s launched an interesting archival story in a two-part series that traces the 30-year history of their most iconic graphics and boards. The difficult task was wisely curated by Todd Kohlman (TK), Burton’s resident archivist who was challenged to select his top 13 boards. The results are not only cool graphics, but a unique retrospective […]

H&M Named as Official Olympic Apparel Brand for Swedish Athletes for 2014 Sochi Games and 2016 Rio de Janeiro

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It’s always an honor to be named as the official apparel brand of a country’s Olympic team. H&M announced today, April 17, 2013, that it will be the official brand for the Swedish athletes for the Winter Olympics  and Paralympics in Sochi 2014, and the Summer Olympics and Paralympics in Rio de Janeiro 2016. The […]

Coachella Music and Arts Festival 2013, the Unofficial Kick-off to Festival Season Rounds-out Headliners like The Stone Roses, and Blur, with Host of Indie-Folk Newbies, and Modern Twists of Festival Fashion

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We were waiting for at least one hologram inspired by last year’s Tupac from the dead, but this year at Coachella, Weekend 1, from April 12-14, 2013, it was all about the new breed of indie-folk rockers mixed with major headliners, EDM, and of course, the latest in festival fashion. The Stone Roses, Yeah Yeah […]

Billabong In Talks with Sycamore Partners and Paul Naude for US$297.9 Million—And the Sad Story of Surf

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The sad saga of surf brand Billabong looks like it’s finally coming to some sort of conclusion with its buyer’s bidding wars ending. On April 8, 2013, The Australian reported that Billabong was in talks to be acquired by Sycamore Partners and Paul Naude, who was the former President, for US$297.9 million. Sycamore Partners were […]

Vans Warped Tour 2013 Kick-Off Event Features Summer’s Eclectic Music Mix, New Sponsor Programs, Eco Initiatives, and “Best Day Ever” Theme

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The VANS WARPED TOUR, America’s premier music and lifestyle festival now in its 19th year, kicked-off highlights for what to expect this summer at their official press conference and kick-off bash at Club Nokia in downtown Los Angeles March 28, 2013. If the event was any indication, this tour will once again be the premiere […]