Tag: Sponsorship

X Games Debuts in Austin, Large Crowds, Mega Sponsor Activation, Bad Religion, Kanye, and High Action Sports Drama

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The X Games’ new home in Austin, TX from June 5-8, 2014, was a major success. Not only did the city of Austin greet the action sports athletes, fans, and sponsors with enthusiasm, but the new format for the games including music stages and performances from the Flaming Lips, Bad Religion, Mac Miller, and Kanye […]

Snowboarding Becomes United with Launch of World Snowboard Tour 2.0

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Ticket to Ride (TTR) has announced the successful collaboration between riders, top events, nations and the snowboard industry towards a unified contest series in freestyle snowboarding after their annual general assembly meetings last week in Barcelona. This marks a bright future for the industry and success of the sport. Here’s more: TTR, a non profit […]

Rockstar Energy Drink Mayhem Festival Honors Active Military and Veterans with Metal of Honor Charity Program

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The world’s biggest heavy music touring festival, the ROCKSTAR ENERGY DRINK MAYHEM FESTIVAL, is celebrating its 7th year, and as in year’s past, the festival is partnering with charity program Metal of Honor.  This year, Metal of Honor is proud to welcome back its partnership with iHome Audio, as well as welcome Second Stage sponsor […]

Kelly Slater Becomes Brand Ambassador for Kering Brands

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There’s been a lot of discussion about how things are going with Kelly Slater and his new brand Outerknown which is being developed with sustainability at its core. Slater left Quiksilver in April after a 23-year relationship with the once surfing giant. And on Halloween of this year, Bob McKnight retired as the Quiksilver CEO. […]

Olympics X United Nations: Sign Historic Deal to Use Sports as Catalyst for Peace, Better World for Youth Culture, Environmental Sustainability

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Sports have always been a gateway to better communication and international relations, and now, the International Olympic Committee (IOC), has announced an historic deal with the United Nations signed by IOC President Thomas Bach and UN Secretary-General Ban Ki-moon. The agreement underlines that the IOC and the UN “share the same values of contributing to […]

Association of Surfing Professionals (ASP) Enters License Deal for Vans Triple Crown of Surfing; Brings Back Women’s Pipe Masters Event

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After a three-year hiatus, women’s competition will return to Hawaii with the ASP WCT season-ending Maui Women’s Pro as well as a women’s Pipe Masters showcase featuring top international and local talent. These events, combined with two men’s ASP Prime events, and the men’s ASP WCT finale in the Billabong Pipe Masters for a combined […]

Please Vote! SXSW Eco Conference Is Considering Label Networks as a Presenter on Youth Culture X Sustainability—Here’s What to Expect

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Label Networks is currently being considered as a speaker at the upcoming SXSW Eco Conference in Austin, TX, October 6-8, 2014. The first step however is to get supporting friends, colleagues, and those interested in our topic to vote on SXSW Eco’s Panel Picker until May 16. We hope you can support our presentation! Vote […]

Skate Round-up: Levi’s New Skate Collection; Street League Skateboarding Adds New Stops in Chicago, LA, and Tour 2014

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While many skaters wear some version of Levi Strauss jeans while skateboarding, Levi’s today, May 6, 2014, announced their Spring/Summer 2014 skateboard collection dedicated to the tribe. The vibe this time around has to do with Americana workwear, military, sweatpants, and Levi’s version of skate. First, the collection is for guys only (which means they […]

Swatch Steps-up Support for Pro Women Surfers; ASP Announces Acquisition of the Billabong XXL Big Wave Awards

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Swatch continues it’s expansion to supporting women in surfing with their recent announcement that it will be the title sponsors of this season’s Trestles Women’s Pro. “We’re delighted to further our involvement in surfing to the World Championship level and are really excited about extending the reach of our surfing events to North America,” Marco […]

REI Foundation Awards $410,000 to Engage Greater Diversity and Youth Culture with Nature

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REI continues its pledge to get more younger people, and a greater diversity in touch with nature. On Earth Day, REI Foundation announced  that a total of $410,000 would be awarded the Children & Nature Network (C&NN), Futuro Media Group, Outdoor Foundation and YMCA of the USA. “The REI Foundation’s mission is to better connect […]