Category: Marketing/Advertising

New Designer Collaboration for H&M Announced: Balmain from Paris, First Pieces Debuted at Billboard Music Awards

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H&M has revealed their next designer collaboration with Balmain from Paris, and did so with significant panache during the Billboard Music Awards last weekend.  Called #HMBalmaination, Balmain, a veritable bastion of French luxury, under the creative directorship of young Olivier Rousteing, has grown into a global pop-culture phenomenon. He and his friends Kendall Jenner and […]

Vote for Us to Present at SXSW Eco on Youth Culture and Sustainability

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The voting process is now open for presentations to take place during SXSW Eco, October 5-7, 2015 in Austin, TX. Once again, Label Networks is in the running for presenting on our latest analysis and research regarding youth culture and issues of sustainability. Our first presentation concept: “Turning 15 in 2030: Reaching a New Youth […]

Bonnaroo Sells Controlling Stake in Festival to Live Nation

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Music festivals are popping up all over with more this summer and fall than ever before. As the music industry continues to change at a rapid pace and the revenue coming from ticket sales and sponsorship rather than actual music, more bands are on the road. This means that buying up festivals have become big […]

World Surf League Announces Jeep Sponsorship as Global Automotive Partner, Plus Surf Tour Schedule for 2015

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Jeep’s now on board as the official global automotive partner for the World Surf League (WSL). Announced Tuesday, Cinco de Mayo, 2015, the Jeep brand and the World Surf League (WSL) said it was a first-of-its-kind partnership that will make the Jeep Brand the official and exclusive global automotive partner of the WSL and the […]

Skiing Gets a Boost with U.S. Ski Team Taking Over Operations for NASTAR

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NASTAR is one of key pillars for young skiers looking to get into racing. As a recreational ski racing program at 115 resorts across the nation, it engages more than 165,000 racers each season. Often the pacesetters are legendary icons of skiing, and racers can use a handicap system to measure their times against top […]

VF Corp Q1 Results Show Outdoor and Action Sports Up 2%, Vans Leading with Revenues up 16%

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VF Corporation released their Q1 financials on May 1, 2015, with the Outdoor and Action Sports categories leading the way. Check-out our latest 15th Annual Spring Youth Culture Study 2015 for more information about how the VF brands rank in preferences among today’s youth culture. Here are more highlights from VF: “We remain confident in […]

Kelly Slater’s Eco-Friendly Collection for PBTeen Launches, Plus Surfing on a Beanbag Chair

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11-time world surfing champion Kelly Slater has launched his eco-friendly collection of home furnishings with PBTeen, starting with a star-studded launch party April 30, 2015, at the World Surf League’s headquarters in Santa Monica, CA. The collection is decidedly cool for many reasons. First, most of the pieces have some element of sustainability, similar to […]

Conde Nast to Make Style.com Ecommerce Site to Tap Into $1.5 Trillion Ecomm Marketplace

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Conde Nast has been making several transitions for the past year and has announced through an exclusive with Business of Fashion, that Style.com will become a global ecommerce platform starting this fall. The editorial that is on Style.com will be moved over to American Vogue, which should limit some of the redundancy that’s been taking […]

Investors Call for Quiksilver Sale Again, and Cut to Bob McKnight’s Compensation

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Here it comes again: Another shareholder, Consac LLC, has called for Quiksilver to sell due to lower than expected stock prices. This comes just a month after Andy Mooney was removed as CEO and replaced by  Pierre Agnes, and Bob McKnight was back on board as Chairman. Quiksilver has been undergoing significant changes in the […]

Abercrombie & Fitch and Hollister Ditch the Sexy-Sell in Favor of Laid-Back-Americana

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After another financial results indicating lower than usual sales, troubled teen retailers Abercrombie & Fitch and Hollister have ditched the sexy-sales approach of shirtless, buff guy models, and are moving towards a more laid-back, Americana tone. Like American Apparel moving in the direction of Gap, so too is Abercrombie & Fitch and Hollister having to […]