There’s no doubt that the inaugural AP Music Awards last night, July 21, 2014, could have also been called the Vans Warped Tour Awards or even, the Kevin Lyman’s Bands Awards. Many of the amazing bands that were represented got their start with Lyman seeing their talent and putting them on Tour for hundreds of […]
There’s another new nutrition drink on the market and this time, it’s coming from surfing’s kingpin, Kelly Slater. Called Purps (rhymes with burps), the packaging fonts and website are in purple, illustrating four different sized bottles/shots of beverage choices. Slater is among the brand’s founders, along with scientist Dr. Chris Schaumburg, and designer PM Tenore. […]
VF Corporation released their Q2 financials today and the Outdoor and Action Sports segment of the conglomerate is leading the way. Overall, revenues were up 8% to $2.4 billion, with Outdoor and Action Sports up 16% overall. This included and 11% increase in The North Face® brand revenues, a 21% increase in Vans® brand revenues, […]
Renting out designer clothing and accessories has become a booming industry in fashion, especially for those who know what’s-what in fashion but can’t afford to buy such items. The undiscovered additional marketplace, however is a new youth marketplace moving into their mid-20’s who shop differently–with an environmentally conscious buying pattern and who seek ways to […]
There’s been a growing nostalgia in the action sports world these days with snowboarding coming up to its 30th or 35th anniversary depending on who you ask, and the advent of skateboarding and surfing homegrown video technology and movie-making capabilities. So it makes sense that Volcom just announced the upcoming release of a new documentary […]
Three of the world’s best surfers, 11-time ASP World Champion Kelly Slater (USA), two-time J-Bay Open event winner Jordy Smith (ZAF) and 1989 ASP World Champion Martin Potter, visited the Chipembere Rhino Foundation to help raise awareness about the conservation of South Africa’s rhinos and to find out more about the threat of poaching. “We […]
Agenda trade show, the leaders in streetwear and action sports inspired apparel, footwear, and accessories, kicked-off the next season of fashion trade shows in Long Beach, CA, July 10-11, 2014 with a bustling scene and new trend directions. First, the crossover between technology and fashion is clearly influential in streetwear with more designer headphone brands, […]
In our upcoming 3rd Annual Sustainability and the State of the Future Youth Culture Study 2014, we reveal a number insightful shifts in the youth culture marketplace based on their concerns, buying patterns, trends, and ideas regarding global climate change, a world of limited fossil fuels, and expectations from brands regarding sustainability. In this story, […]
Called the “Grand Slam” with the slogan “Always the Sun,” in usual big-media style, Bread & Butter’s founder Karl Heinz-Muller announced a bombshell tonight during the opening of the Bread & Butter Berlin with some major news for Europe’s leading fashion and denim trade show. The show is moving back to Barcelona for the winter […]
Former CEO and founder of American Apparel, Dov Charney has new strategies towards getting his brand back after being ousted by his board on June 18, 2014. First, just 2 weeks after getting pushed out, Charney borrowed $20 million from Standard General to move his ownership from 27% to 43%. At the time, Randy Katz, […]