Just when the International Olympic Committee (IOC) thought they had another event that would attract a younger crowd, not to mention the star-power of two-time gold medalist Shaun White, the Sochi Olympic course for the snowboarding Slopestyle event which is to debut this winter, has been debated as not up to world class standards. Some […]
Outdoor Retailer trade show wrapped-up last week, January 24, 2014 in Salt Lake City, UT, marking another successful show and capturing the energy of the on-going evolution of the industry about the outdoors. One of the most exciting aspects took place during the 2014 Outdoor Inspiration Awards, created by Adidas Outdoors, and the attention brought […]
On Sunday night, January 19, 2014, after the final Mammoth Grand Prix, a qualifier for snowboarders hoping to make it to the Olympics, the results were in. The 2014 USA Olympic Snowboard Team which includes Halfpipe and Slopestyle, is an American dreamteam and will be a dominate force to watch during the Olympics in Sochi, […]
The kick-off to Bread & Butter Berlin, which ran from January 14-16, 2014, at the Airport Berlin-Tempelhof, launched with a massive opening party, a spectacle of lights, and a celeb-studded crowd. Under the theme “Ich Bin Ein Berliner” (I Am Berlin), Bread & Butter continues to be the centerpiece of European contemporary trade shows, but […]
Shaun White has dominated many snowboarding events, from winning the Austrian-based Air & Style in 2003 and 2004, to winning a series of gold medals in the X Games, and twice in halfpipe at the Olympics. It makes sense that the next phase of his career might include actually owning an event that he’s won. […]
The ultimate crossover of cultures is about to take place as TED Prize winner and Parisian street artist JR collaborates with the New York City Ballet in an Art Series that brings the attention of ballet to an entirely new audience. The New York City Ballet undoubtedly got a boost from the movie “Black Swan” […]
The addition of consumer days to what was once industry-only trade shows are becoming more popular as the evolution of the fashion industry continues to change with stronger consumer influence and control. Last week, we announced that Bread & Butter trade show in Berlin would be changing their format for their July, 2014, edition, and […]
Kelly Slater vying to win again at the Billabong Pipe Masters. Photo by Cestari/ASP. The North Shore of Oahu is currently packed with the top surfers in the world vying for the coveted win of the Billabong Pipeline Masters in Memory of Andy Irons. Billabong Pipe Masters represents the pinnacle of the 2013 Association of […]
Just one month after announcing their new campaign Ich Bin Ein Berliner (I am Berliner), a more consumer-friendly website, and an online magazine, Bread & Butter trade show has announced new concepts for their July 2014 show which is to include consumers. Given that Bread & Butter tends to cater to the most core brands […]
It was a busy Thanksgiving holiday on the North Shore of Oahu as the second out of the 3 Vans Triple Crown of Surfing events, the most prestigious events in surf competition, set-off on macking-big waves. The winner of the 39th annual Vans World Cup of Surfing on December 1, 2013, was a real surprise, […]