The ultimate crossover of cultures is about to take place as TED Prize winner and Parisian street artist JR collaborates with the New York City Ballet in an Art Series that brings the attention of ballet to an entirely new audience. The New York City Ballet undoubtedly got a boost from the movie “Black Swan” […]
The owners of Surf Expo, George Management LLC, has been purchased for $335 million by Emerald Expositions Inc. owners of Outdoor Retailer trade show. Interestingly, in the on-going evolution of trade shows, outdoor and surf have grown closer, especially a seen at the summer OR shows where several surf brands have been exhibiting and participating […]
The addition of consumer days to what was once industry-only trade shows are becoming more popular as the evolution of the fashion industry continues to change with stronger consumer influence and control. Last week, we announced that Bread & Butter trade show in Berlin would be changing their format for their July, 2014, edition, and […]
Last weekend December 14, 2013, pro surfing came to a dramatic season ending at Banzai Pipeline on Oahu’s north shore with Kelly Slater, 41, winning his 7th Billabong Pipe Masters in Memory of Andy Irons in massive 15-foot waves. Slater defeated John John Florence (HAW), 21, in a hard-fought, 35-minute Final that ended with less […]
AGENDA, the leading forum for the action sports, surf, streetwear, lifestyle and footwear industries, has a lot going on for its upcoming trade show January 7-8, 2014, in Long Beach, CA. First, it’s announced a strategic partnership with FLEXFIT—one of the world’s largest vendors of custom, private label headwear—as its exclusive headwear sponsor for an […]
Kelly Slater vying to win again at the Billabong Pipe Masters. Photo by Cestari/ASP. The North Shore of Oahu is currently packed with the top surfers in the world vying for the coveted win of the Billabong Pipeline Masters in Memory of Andy Irons. Billabong Pipe Masters represents the pinnacle of the 2013 Association of […]
They call it their “profit improvement plan” to streamline the brand, and focus, but another way to put it is that Quiksilver, once the kingpin of surfing and action sports, has had to deal with a harsh wake-up call that they simply aren’t popular with their once-core market of teens. Quiksilver hasn’t turned a profit […]
Just one month after announcing their new campaign Ich Bin Ein Berliner (I am Berliner), a more consumer-friendly website, and an online magazine, Bread & Butter trade show has announced new concepts for their July 2014 show which is to include consumers. Given that Bread & Butter tends to cater to the most core brands […]
It was a busy Thanksgiving holiday on the North Shore of Oahu as the second out of the 3 Vans Triple Crown of Surfing events, the most prestigious events in surf competition, set-off on macking-big waves. The winner of the 39th annual Vans World Cup of Surfing on December 1, 2013, was a real surprise, […]
The Hunger Games: Catching Fire which premiered this past week not only broke box office records, bringing in $307 million in the first weekend, but has also inspired the fashion industry, particular high-end designers to launch film-inspired collections, videos, Tumblr blogs, and magazines. The latest to note is Capitol Couture by Trish Summerville, the designer […]