Agenda trade show, the leaders in streetwear and action sports inspired apparel, footwear, and accessories, kicked-off the next season of fashion trade shows in Long Beach, CA, July 10-11, 2014 with a bustling scene and new trend directions. First, the crossover between technology and fashion is clearly influential in streetwear with more designer headphone brands, […]
Called the “Grand Slam” with the slogan “Always the Sun,” in usual big-media style, Bread & Butter’s founder Karl Heinz-Muller announced a bombshell tonight during the opening of the Bread & Butter Berlin with some major news for Europe’s leading fashion and denim trade show. The show is moving back to Barcelona for the winter […]
Japan is known for making some of the best denim in the world. Levi’s “Made in Japan” collection is a unique combination that combines local Japanese artists towards creating Japanese boro details, different, deeper, indigoes, and various finishes. Levi’s has announced that it will bring its Made in Japan collection worldwide, rather than just available […]
On Wednesday, June 18, 2014, Dov Charney, the out-spoken founder and CEO of American Apparel, was ousted by his board of directors. The reason was because of the ongoing investigations of misconduct towards women. “This is not easy, but we felt the need to do what we did for the sake of the company,” Allan […]
Mahfis Sessions with Group Y have been making great strides when it comes to women in action sports. First, with their women snowboarding pioneers summit in Mammoth last winter, and coming this week, June 19-21 in Portland, OR, another on women in skateboarding. As we’ve seen in our Youth Culture Studies, action sports are extremely […]
Fergus “Fergadelic” Purcell has been at the center of graphics for streetwear and skateboarding for years. He’s the man behind Palace Skateboards’ Tri-Ferg logo, and has done a number of collaborations with brands such as Stussy and Silas. He’s been given cred for bringing grunge-wear to the runway and crossing boundaries of music, fashion, art, […]
The X Games’ new home in Austin, TX from June 5-8, 2014, was a major success. Not only did the city of Austin greet the action sports athletes, fans, and sponsors with enthusiasm, but the new format for the games including music stages and performances from the Flaming Lips, Bad Religion, Mac Miller, and Kanye […]
Pharrell William’s has been on a collaboration frenzy these past few months, but one of greatest collabs is his sustainably driven Bionic Yarn. Later this month, during Pitti Uomo, G-Star RAW for the Oceans collection will collaborate with Bionic Yarn to create a new collection which will be available first in various Italian stores before […]
In the competitive landscape of soft drink brands, the need for revitalizing what a beverage “means” to a target marketplace keeps the kingpins of soda constantly coming-up with new campaigns. From Mountain Dew’s streetart collabs and bottle designs, to Coke’s recent licensing with Uniqlo, the constant search to connect with youth culture often means moving […]
As an $18 billion apparel business, Los Angeles, CA, is increasingly seen as the fashion capital of trends in the United States. There is tremendous interest in streetwear, surf and beach lifestyles, and the L.A. Style. According to recent study sponsored by CIT and the California Fashion Associate called “The Los Angeles Area Fashion Industry […]