Tag: snowboarding

Park City, Utah to Close? Lawsuit Against Talisker Land Holdings Among Massive Dispute in Messy Battle for One of America’s Top Resorts

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Park City, Utah, one of North America’s premier ski and snowboarding destinations, has filed a law suit against Canadian land owners, Talisker Land Holdings LLC on Monday, March 12, 2012 in an attempt to curb the tide of what may result in the closure of the resort and loss of 1,200 jobs. According to a […]

30th Anniversary of Burton’s U.S. Open of Snowboarding Presented by MINI Launches—Featured Riders Shaun White, Kelly Clark

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The U.S. Open of Snowboarding from March 5-11, 2012 at Stratton Mountain, VT continues its tradition moving into its 30th year by attracting the top snowboarders from around the world in what’s known as one of the most prestigious event in the sport. Featured riders in halfpipe and slopestyle  including Shaun White, Kazuhiro Kokubo, Iouri […]

Shaun White Grabs 5th Gold in SuperPipe at X Games with Perfect 100 Score Stomping a Back-to-Back Double McTwist 1260

Winter X Games Aspen 2012 - Men's Snowboard SuperPipe Final - January 29, 2012

The 11th Winter X Games came to a close on January 29, 2012 in Aspen, Colorado to huge fanfare as the top pro snowboarders in the world competed in the SuperPipe to a dramatic finish. Earlier during the Games, Olympic gold medalist Kelly Clark stomped the competition winning her 2nd gold in SuperPipe with an […]

Introducing the Snowboarding Car: 686 X Scion Racing Numeric

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Among the many cool things that came out of Agenda last week was the 686 X Scion Racing Car called the “Numeric”—the first official snowboarding car. Marking the 20th Anniversary for 686 outerwear and clothing, the collaboration is unique in many ways mainly because the car was recreated inspired from a snowboarding and skateboarding brand. […]

Agenda Fashion Trade Show Indicates Strong Showing of New Brands on the Action Sports Horizon and Crossover from a Variety of Influential Lifestyles

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Story and Photos by Kathleen Gasperini and Tom Wallace Agenda trade show, once known as the bastion of underground that usurped ASR back in the day, has been a fully-fledged fashion trade show in its own right now for years, but if ever there was a time that announced this, it was January 5-6, 2012 […]

Nikita Bought by Amer Sports—Owners Bonfire and Salomon Snowboards

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Heida Birgitsdottir, co-founder and Head of Design for Icelandic brand Nikita.Nikita, the Iceland-based brand for Girls Who Ride, launched in 1998 by Runar Omarsson and Heida Birgitsdottir, has been acquired by Finnish sport group, Amer Sports. The move was part of Amer’s ongoing strategy to invest more in action sports, including apparel and footwear brands. […]

Donna Burton Carpenter to Keynote at Outdoor Retailer—Looking at Diversity of Women in Business and Sports

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Donna Burton Carpenter in the middle.Donna Burton Carpenter may be best known as president and co-owner of Burton Snowboards and her work founding the European Burton sector in Innsbruck, but she also created a unique program called Women’s Leadership Initiative at Burton. Outdoor Retailer Trade Show and the Outdoor Industries Women’s Coalition (OIWC) have confirmed […]

Burton Launches Cool Site for Girl Shredders

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Backcountry guide for girls from Burton Snowboards’ BurtonGirls.com Just in time for winter, Burton has launched a great new addition to their website called Burtongirls.com featuring an array of stories, images, and video. From Olympic gold medalist Kelly Clark, to Hannah Teter, Rana Okada, Zanna Roberts Rassi, and old-school girl writer favorites such as Tricia […]

Why Get Sponsored When You’re Bigger Than Your Sponsors? Introducing the Shaun White Supply Co.

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Shaun White’s new gig with D6 Sports could trigger changes in action sports as he rolls out his own stuff (except for snowboards which Burton is probably stoked about).