Category: Marketing/Advertising

Vimeo Partners with Connect4Climate To Challenge Citizens to Film Climate Action on One Day, November 29—Call to Action for All Video Producers

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A one-day film challenge has been set-up by a unique partnership between Vimeo and Connect4Climate for November 29th, 2015, just before the climate takes to take place in Paris. Given all of the new young video producers and filmmakers among our readers, this is a great opportunity to express your message about global climate change […]

World Surf League Talks about Over-The-Top Entertainment and Samsung Electronics Virtual Reality Surfing Changing the Future of the Sport and Connecting with Greater Demographics

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Appearing on a panel discussion at the NeuLion Sports Media & Technology Conference held yesterday, October 27, 2015, World Surf League CEO Paul Speaker discussed the many ways that “Over-The-Top” entertainment is changing the sports media distribution model and how surfing is perfectly positioned to benefit from these developments. The World Surf League (WSL) – […]

H&M’s Collaboration with Balmain Showcases the Success of Hi-Low Masstige Fashion Trends and Why They Work

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H&M’s new collaboration with Balmain started off with a bang in New York City on Tuesday, October 20, 2015, as the night brought together fashion industry heavyweights, music icons, and pop culture leaders. A dance crew hyped the crowd for a runway show featuring some of the hottest models in the industry right now. “Tonight […]

FYF Fest x Global Inheritance, Featuring The Oasis, Illustrates How Getting Educated on Recycled Water Can Be Fun and Important at a Music Fest—Especially In California

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The Oasis Water Challenge is one of the most original and educationally fun on-site festival sustainability programs we’ve seen in awhile. At the FYF festival in Los Angeles, along with Global Inheritance, they called upon attendees to do something 99% of them had never done: taste the difference between recycled wastewater, desalinated ocean water, LA […]

Nikita and Bonfire Move Operations to Munich and the Latest on the Brands

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Nikita Clothing, the original streetwear, snowboard, and lifestyle apparel brand for young women, and Bonfire, the snowboard/lifestyle brand for guys, has announced that their parent company, Pretty Great LLC will be operating its European headquarters out of Munich, Germany. According to Boardsports Source, Pretty Great President, Rob Myers, will continue to work out of the […]

Sneaker Artist Wang Zhijun Takes Pollution in Beijing Into His Own Hands By Creating Face Masks from High-end Sneaks

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The latest artist featured on NeoCha, Wang Zhijun, is doing something about his environment by taking high-end sneakers and re-purposing them into face masks in order to make a statement and deal with the serious problem of pollution in his home city of Beijing. Zhijun, according the story, always dreamed of creating his own custom […]

X Games Announce Band Line-up for Winter X 2016 Including deadmau5, DJ SNAKE, KYGO, Nas, Run The Jewels, and Twenty One Pilots

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X Games Aspen 2016 continues to move in the direction of becoming a more all-round festival experience. Last week they announced their music ticket sales and events to take place at Buttermilk Mountain, January 28-31, 2016. After four successful concerts at the base of Buttermilk Mountain in 2015, X Games in 2016 will increase the […]

First-ever Women’s Street League Skateboarding Nike SB Super Crown World Championships Takes Place, Leticia Bufoni Wins $30,000, Raises Profile of Women in Skateboarding

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Thanks to the hard work of the Action Sports Alliance, a non-profit that empowers young women in action sports, and the newly formed Women’s Skateboarding Alliance, the first-ever Street League Skateboarding Women’s SLS Nike SB Super Crown World Championship took place in Chicago, IL, last week. It was a huge step in the right direction […]

Bob Hurley Steps Down as Hurley CEO

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Big news from Nike, owners of Hurley today as it was announced that founder Bob Hurley would be stepping down from the helm as CEO after 16 years. He will transition into a new role where he will focus on building and cultivating the community and extending Nike’s relationships with elite athletes. Here’s more: He […]

American Apparel Finally Files for Bankruptcy After Crazy Ride But Plans Total Restructure

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This has been the apparel saga of the decade as the bumpy ride of American Apparel, a teen retail favorite with more than 230 stories that revolutionized the concept of first-layer fashion and more, finally announced on Sunday, October 4, 2015 that they were filing for Chapter 11 bankruptcy. In their statement, $90 million in […]