Label Networks is pleased to announce the release of their 15th Annual Fall Youth Culture Study 2015! Here’s more: September 15, 2015, Los Angeles, CA–Fresh research and analysis released today from Label Networks’ 15th Fall Youth Culture Study 2015 reveals new shifts in what youth markets think is effective advertising and sponsorship patterns that are […]
Category: Marketing/Advertising
New Fall Youth Culture Study Reveals Most Effective Advertising and Sponsorship Patterns, Social Networking, Digital Entertainment, Plus Revealing Trends in Action Sports, Music, Beverages, Food, and Automotive
Olympics Works with UN’s Sustainable Development Goals and Calls for Sports as Integral Part of the Plan for Global Youth Culture
During this past weekend’s United Nations meetings on global sustainability, International Olympic Committee (IOC) President Thomas Bach praised the inclusion of sport in the post-2015 Sustainable Development Goals (SDGs), calling it a historic moment that recognizes the important role that sport plays in promoting healthy lifestyles, education, peace and social inclusion. “Sport is natural partner […]
Action Sports Alliance, a Nonprofit Empowering Young Women in Action Sports, Has Formed Women’s Skateboarding Alliance and Will Host First Women’s Street League Skateboarding Event Ever
Incase, Apple-centric Cult Brand for Go-Pro Generation, Bought by Incipio Technologies
It’s been clear from the beginning that the designers of the brand Incase targets someone who appreciates the Apple-aesthetic and thinks of their backpacks as an extension of their lifestyles. Instead a loads of straps for carabiners, it’s more important to have departments for one’s tablet, iPhone, or GoPro set-up. It takes into account the […]
Quiksilver Files for Bankruptcy in the U.S., Brings on Oaktree Capital, Investor for Billabong
We saw this coming a mile away in our Youth Culture Studies when we noticed that Quiksilver started losing rankings in preferences among the youth marketplace starting around 2006. While many teen retailers blame the 2008 recession for the beginning of economic hard times, the real trouble is when your target market thinks you’re completely […]
Freitag Creates Compostable Denim, Launches Cool, Creative Campaign on a Horse
Freitag continues push trends when it comes to sustainability, fashion, and style, this time with their five-pocket denim jeans that are completely 100% compostable. First, as they describe it, denim is back in Europe where the name started, “de Nimes” for denim and “genes” in French. Using their F-ABRIC denim, they’ve created denim jeans using […]
Zalando, Who Bought Bread & Butter, Cancels Its B&B Fashion Festival Spin-off as Tempelhof, Plans to Launch Band Aid-Like Charity Event
Zalando, the online fashion retailer that bought Bread & Butter earlier this year, was planning a fashion festival-like spin-off of the show in January during the Berlin Fashion Week, but do to the refugee crisis plaquing the city of Berlin, has had to change courses and consider humanitarian solutions. Last week, according to Sportswear International, […]
International Olympic Committee Announces $2 Million Dollar Fund to Aid Refugees, Using Sports to Help Young People in Need
The refugee crisis across Europe, Africa, and the Middle East is forcing organizations and businesses to do things differently based on humanitarian needs. The International Olympic Committee (IOC) has stepped in during times of crisis before with various programs to help those in need. Last week, the IOC today announced a $2 million dollar fund […]
Agenda Ends Winter New York Show and Takes It to Miami Instead in Cool Wynwood Location, Home to Mural Projects During Art Basel
Big news today from Agenda trade show, the leader in action sports, streetwear, urbanwear apparel, footwear and accessories as they have moved their New York show to Miami. We’re pleased to hear this, especially the cool location and timeframe. Here’s more: On January 18, 2016, Agenda will launch in Miami, FL. We have been holding […]
X Games Oslo to Launch in February 2016, Bringing Together Both Summer and Winter Sports
The ESPN X Games just announced big news last night, the launch of another X Games in Oslo, Norway, which will feature now only men’s and women’s events in Snowboarding and Skiing, but also Skateboarding with a street course that will be built as a permanent structure for the city once the X Games leaves. […]