Category: Marketing/Advertising

Surfer Bethany Hamilton Awarded the Coveted Wildcard In Upcoming Swatch Women’s Pro

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Bethany Hamilton (HAW) has been awarded the coveted wildcard into the Swatch Women’s Pro and will compete alongside the world’s best female surfers September 9-20, 2015. The event will mark Hamilton’s first appearance in competition since giving birth to son Tobias Dirks in June of this year. The Hawaiian last took part in an event […]

Outdoor Retailer Trade Show to Stay in Salt Lake City Through 2018

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Show organizers for Outdoor Retailer, the largest summer and winter outdoor gear, apparel, accessories and technology tradeshow, announced today that they will be extending their contracts with Salt Lake through Summer 2018. Both Winter and Summer Market shows have been in Salt Lake City since 1996. To ensure all options and concerns were considered regarding […]

Can It Get Any Worse for American Apparel? 20 Lawsuits, Impending Debt, Talks of Bankruptcy Loom

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American Apparel is in talks for potential bankruptcy just when it seemed like things couldn’t get worse. 17% decline in revenue from $19.4 million in their second quarter to $16.2 million a year ago means they have burned about $23 million in Q2 alone. There are also some 20 lawsuits surrounding the firing of former […]

World Championships of Snowboarding in Yabuli, China to Offer $500,000 in Prize Money, Plus the Latest from Ticket to Ride

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TTR and the WSF will host the World Championships of Snowboarding in Slopestyle, Big Air and Halfpipe. Backing up the success of the Oslo World Champs, China is out to prove to the world just what a future they have in their new market of snowboarding especially now that they have the Winter Olympics in […]

Youth Olympic Games in Buenos Aires 2018 Features BMX, Beach Volleyball, More, Plus Huge Emphasis On Engaging Youth Culture Via Social Media…Finally

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The International Olympic Committee (IOC) continues to be behind the times, but at least they are bringing some things up to speed via the Youth Olympic Games and particular the Games in 2018 in Buenos Aires, Argentina. Following the International Olympic Committee (IOC) Board’s approval last month of the sports program, which has put an […]

Surfing Round-up: Billabong Pro Tahiti at Teahupo-o’s Classic Massive Swell, Plus Highlights from US Open of Surfing Featuring Festival Atmosphere, Johanne Defay Claiming First Victory, and Hiroto Ohhara, First Japanese Surfer to Make the Finals at the Vans US Open of Surfing

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Big wave surf season is just starting and as we move into the fall and winter months, the waves tend to just get bigger and the competitions more insane. Here’s the round-up: On Sunday, August 15, 2015, in Teahupo’o, Tahiti, at the Billabong Pro Tahiti, Stop No. 7 on the Samsung Galaxy World Surf League […]

Largest Women’s Surf Event and Festival Comes to a Close at the Paul Mitchell Supergirl Pro with Tatiana Weston-Webb Winning Out of Field of 108 Surfers

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The Paul Mitchell Supergirl Pro Women’s QS6000 cape was dawned by a new champion Sunday afternoon as Tatiana Weston-Webb (HAW) battled through victory-at-sea conditions to earn a win over Courtney Conlogue (USA) and is now the Qualification Series (QS) points leader. Weston-Webb joins an elite group of women, including Conlogue, who have won this event […]

World’s Best Women Surfers Gather in Oceanside, CA, for Paul Mitchell Supergirl Pro, Only Major Women’s Qualifying Event in the U.S.

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After a record setting field of competitors in 2014, the World Surf League (WSL) Women’s Qualification Series (QS) Supergirl Pro comes back with even more to offer at the Oceanside Pier starting today, July 24 through July 26, 2015. Extending the field of competitors to 108, the Women’s QS6000 event welcomes the world’s best female […]

Converse Unveils Chuck Taylor All Star II—Updates Look and Materials On the Classic

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The fact that Converse sneakers were first introduced in 1917 and is still going strong is one of most incredible brand success stories out there. This week, after much anticipation especially among sneaker-freakers and bloggers, Converse revealed the Chuck Taylor All Star II with an updated look and materials. “The Chuck Taylor All Star is […]

VF Reports 2nd Quarter Financials, Vans Up 23%

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It’s been another good quarter for VF Corporation, owners of The North Face, Vans, Timberland, and Wrangler, among others, with their second quarter revenues up 5%, lead by Vans which is up 23%. “Our second quarter was another strong illustration of the ability of our global, diverse and powerful brands and platforms to deliver consistent, […]